Beatriz Burrows: “Online is where the conversations are happening, and culture and conversation are an absolutely crucial partnership. Digital media, including articles, social media and films allows you to create global conversations and to open out the artistic process to a much wider audience”

29 de April de 2016

This year Beatrice Burrows Digital Marketing Officer at Tate London conducted her first masterclass on Social Media Communication Strategy at the Master in Arts and Cultural management, UIC Barcelona. Furthermore, she also talked to us in an exclusive interview about her professional career and her current job at Tate. Beatrice graduated in 2011 from Cambridge…

The Tate Digital Strategy: how to build new audiences with Social Media

14 de March de 2016

On Thursday, 3 March the students of the master in cultural management at UIC had a masterclass on Social Media Communication Strategy with Beatrice Burrows, Digital Marketing Officer at Tate Gallery. Tate London uses digital marketing tools to fulfil its mission of increasing the public’s knowledge, understanding and enjoyment of art. The core benefits to…

La Estrategia Digital de la TATE: Cómo llegar a nuevos públicos a través de las redes sociales

14 de March de 2016

El Jueves 03 de Marzo los estudiantes del Máster Universitario en Gestión Cultural de la UIC tuvieron una masterclass sobre estrategias de comunicación a través de los medios sociales  con Beatrice Burrows, gerente de Marketing Digital en Tate, Londres. La estrategia de marketing de Tate London se basa en el uso de las herramientas digitales…